SAATCHI & SAATCHI. AW NAZCA
Agency brand promotional to help on world changes on global market. AW Nazca Saatchi & Saatchi campaign stimulating digital transformation from COVID 19, the transformation of the market, brands and new consumption habits.
Context:
In 2007, restrictions on the free market and a contraction in the supply and demand of products began to be felt in Venezuela. These restrictions significantly influenced the economic market and affected the advertising industry. In this way, the Agency launched a campaign to keep customers and position itself as a strategic partner for the market and in the industrial production of products and services.
